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Title Authors Topic Session / Symposium
IF YOU BUILD IT – WILL THEY COME? Jimmy Bolander, Patrik Unell, Peter Callius, Peter J Masson Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects San Francisco - 2011
EXPLORING NEW TECHNOLOGIES TO MEASURE RESPONSES TO MAGAZINE ADVERTISING: TEST OF A NEW APPROACH Jay A. Mattlin, Judy Bahary, Michal Galin Advertising Effects San Francisco - 2011
TACKLING HETEROGENEITY IN AN OPPORTUNITY-TO-SEE (OTS) BASED MEASUREMENT APPROACH Haren Ghosh Advertising Effects San Francisco - 2011
CREATIVE BENCHMARKING: A NEW ANSWER TO AN OLD QUESTION Liz McMahon, Maureen Duffy Advertising Effects San Francisco - 2011
THE INFLUENCE OF AD PLACEMENT ON THE EFFECTIVENESS OF THE ONLINE CAMPAIGN Izabella Anuszewska Advertising Effects San Francisco - 2011