|
CHANGES IN THE MAGAZINE PRE-CHOICE QUESTION MODEL IN THE 1985 AWA |
Friedrich Tennstadt |
Questionnaire Design |
Salzburg - 1985 |
Session 3 - TECHNICAL ISSUES (PART 1) |
|
THE INFLUENCE ON CUMULATIVE COVERAGE FIGURES OF USING DIFFERENT TEMPORAL DEFINITIONS OF THE READERSHIP IN THE BROADEST SENSE |
Friedrich Tennstadt |
Analysis Issues, Questionnaire Design |
Salzburg - 1985 |
Session 3 - TECHNICAL ISSUES (PART 1) |
|
ARE INTERVIEWS TOO LONG? |
Friedrich Tennstadt |
Questionnaire Design |
Salzburg - 1985 |
Session 6 - INTERMEDIA COMPARISONS AND FUSIONS |
|
EFFECTS OF DIFFERING METHODS ON THE LEVEL OF MAGAZINE READERSHIP FIGURES |
Friedrich Tennstadt |
Questionnaire Design |
Montreal - 1983 |
Session 5 - Technical issues: title recognition, screens and filters, and bias |
|
Validating the recency and through-the-book techniques |
Friedrich Tennstadt - Jochen Hansen |
Survey Descriptions, Validity(see Reliability) |
New Orleans - 1981 |
Session 2 - Alternative techniques and the problems of validation |
|
Frequency of reading - Allens Bach's point of view |
Friedrich Tennstadt - Jochen Hansen |
Frequency of Reading |
New Orleans - 1981 |
Session 4 - Frequency scales: their design and application |
|
Calibrating quality of reading |
Friedrich Tennstadt - Jochen Hansen |
Quality of Reading |
New Orleans - 1981 |
Session 5 - From media opportunity to advertisement exposure and effect |
