|
LINKING WEBSITE EXPOSURE DATA TO SURVEY DATA: A SINGLE-SOURCE SOLUTION |
Eric Melton - Jayne Krahn - Jeff Landi |
Electronic Measurement, Internet (as data collection tool), Internet audiences / measurement, Validity(see Reliability) |
San Francisco - 2011 |
Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour |
