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AUDIENCE & PERFORMANCE GUARANTEES: A STATISTICAL MODEL FOR RISK ASSESSMENT |
James Collins - Julian Baim - Martin Frankel - Michal Galin |
Advertising Effects, Industry Issues, Reliability(see also validity), Return on Investment - see also Advertising Effects |
San Francisco - 2011 |
Session 1 - New Business Models for Publishers |
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A DAY IN THE LIFE: TRACKING E-READER AND TABLET OWNERS’ ACTIVITIES AND PATTERNS OF USE |
Aaron Lipman - Jay A. Mattlin - Julian Baim - Matthew Pittsinger - Michal Galin - Risa Becker |
Digital Platforms, Tablets and e-readers - readership on |
San Francisco - 2011 |
Session 5 - Tablet Users: Behaviours and Mindsets |
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MEASURING THE EFFECTIVENESS OF ADS IN DIGITALLY DELIVERED MAGAZINES |
Jana Slaten - Julian Baim - Michal Galin - Risa Becker |
Advertising Effects, Digital Platforms, Tablets and e-readers - readership on |
San Francisco - 2011 |
Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation? |
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DOUBLE TROUBLE: MULTIPLE COVERS IN SPECIFIC ISSUE READERSHIP MEASUREMENT |
Alke Bassler - Irena Petric - Julian Baim - Kerry Zarnitz - Michal Galin |
Questionnaire Design, Readership Model |
San Francisco - 2011 |
Session 7 - Methodological Developments: Audience Estimation Models & Methods |
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EXPLORING NEW TECHNOLOGIES TO MEASURE RESPONSES TO MAGAZINE ADVERTISING: TEST OF A NEW APPROACH |
Jay A. Mattlin - Judy Bahary - Michal Galin |
Advertising Effects |
San Francisco - 2011 |
Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment |
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Explaining Issue-to-Issue Audience Variation |
Francis Mejica - Julian Baim - Martin Frankel - Michal Galin - Scott McDonald |
Readership Model, Reliability(see also validity) |
Valencia - 2009 |
Session 3 - Shedding New Light on Reading |
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Internet Measurement of Ad-noting: Sampling and Statistical Issues |
Joe Agresti - Julian Baim - Konstantin Augemberg - Martin Frankel - Michal Galin |
Advertising Effects, Fusion and Modelling, Internet (as data collection tool) |
Valencia - 2009 |
Session 4 - Print Measurement and Effectiveness |
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Print Advertisement Measurement: Getting into the Nitty Gritty |
Julian Baim - Konstantin Augemberg - Martin Frankel - Michal Galin - Valerie Veith |
Advertising Effects, Page Exposure |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
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Sample Surveys Based on Internet Panels: Learnings |
Joe Agresti - Julian Baim - Martin Frankel - Michal Galin |
Internet (as data collection tool), Panel Research, Validity(see Reliability) |
Valencia - 2009 |
Session 6 - Getting it Right |
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Media consumption pathways in an evolving world |
Alan White - Bob Murnane - Judy Vogel - Julian Baim - Michal Galin |
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Vienna - 2007 |
Session 2 - YOUNG READERS AND OTHER PERTINENT ISSUES |
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MEASURING ISSUE SPECIFIC AUDIENCES |
Joseph Agresti - Julian Baim - Kerry Zarnitz - Martin Frankel - Michal Galin |
Internet (as data collection tool), Readership Model |
Vienna - 2007 |
Session 3 - CONFRONTING NEW NEEDS |
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ISSUE SPECIFIC ESTIMATION - MATHEMATICAL AND STATISTICAL |
Joseph Agresti - Julian Baim - Martin Frankel - Michal Galin |
Fusion and Modelling, Readership Model, Reliability(see also validity) |
Vienna - 2007 |
Session 3 - CONFRONTING NEW NEEDS |
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ISSUE SPECIFIC AUDIENCE: PERSPECTIVES ON APPLICATION |
Alan Rovitzky - Caryn Klein - Julian Baim - Lori Jacobs - Martin Frankel - Michal Galin |
Advertising Effects, Editorial Research, Readership Model |
Vienna - 2007 |
Session 3 - CONFRONTING NEW NEEDS |
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INITIAL EXPERIMENTS WITH RFID TECHNOLOGY |
Jay A. Mattlin - Mark McLaren - Michal Galin |
Electronic Measurement |
Vienna - 2007 |
Session 6 - NEW MEASUREMENT TOOLS |
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TITLE CONFUSION: THE IMPACT OF RESPONSE ERROR ON COMPETITIVE PAIRS |
Julian Baim - Martin Frankel - Michal Galin - Scott McDonald |
Questionnaire Design |
Prague - 2005 |
Session 5 - TECHNICAL PROBLEMS AND SOLUTIONS |
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DAZED AND CONFUSED: THE CHARACTERISTICS AND BEHAVIOR OF TITLE CONFUSED READERS |
Martin Frankel - Michal Galin - Scott McDonald |
Questionnaire Design |
Prague - 2005 |
Session 5 - TECHNICAL PROBLEMS AND SOLUTIONS |
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MEASUREMENT OF MAGAZINE READERSHIP VIA THE INTERNET |
Martin Frankel - Michal Galin - Michelle Leonard |
Data Collection, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
