|
YESTERDAY - TOMORROW |
Bryan Bates |
General |
Barcelona - 1988 |
Session 1 - Comparative methodologies and changes since salzburg |
|
SALIENT TRENDS - WHAT'S HAPPENING WHERE? |
Erhard Meier |
General, Survey Descriptions |
Barcelona - 1988 |
Session 1 - Comparative methodologies and changes since salzburg |
|
ELECTRONIC MEASUREMENT OF MAGAZINE AUDIENCES |
W J McKenna |
Electronic Measurement |
Barcelona - 1988 |
Session 10 - Electronic measurement of magazine audiences |
|
THE MAGAZINE METER - 1995 : A REPORT OF THE WATCH METER SYSTEM |
Lee Weinblatt - Stephen A. Douglas |
Electronic Measurement |
Barcelona - 1988 |
Session 10 - Electronic measurement of magazine audiences |
|
THE CHANGING FACE OF CONSUMER ADVERTISING AND THE IMPLICATIONS FOR AUDIENCE RESEARCH |
Robert J Coen |
Advertising Effects, General |
Barcelona - 1988 |
Session 2 - The challenges facing print |
|
READERSHIP RESEARCH AND USERS' NEEDS IN THE ITALIAN MEDIA SITUATION |
Constantino Jannacone |
Survey Descriptions |
Barcelona - 1988 |
Session 2 - The challenges facing print |
|
RESEARCH TO MARKET PRINT MORE SUCCESSFULLY: A MULTI-NATIONAL ADVERTISER'S VIEW |
Roger Godbeer |
General, Industry Issues |
Barcelona - 1988 |
Session 2 - The challenges facing print |
|
COMMENTS ON ROGER GODBEER'S PAPER |
Robert Schreiber |
General, Industry Issues |
Barcelona - 1988 |
Session 2 - The challenges facing print |
|
WHAT ARE AN INTERNATIONAL ADVERTISING AGENCY'S NEEDS FOR MEDIA RESEARCH? |
Judy Thomas |
General, Industry Issues |
Barcelona - 1988 |
Session 2 - The challenges facing print |
|
FORCING EUROPEAN UNITY |
Peter J Masson |
Survey Descriptions |
Barcelona - 1988 |
Session 2 - The challenges facing print |
|
PRINT MEDIA IN A CHANGING MEDIA WORLD: CHANGES IN TIME SPENT WITH DIFFERENT MEDIA IN FINLAND IN THE 80'S |
Harri Erametsa |
Inter-media Comparison |
Barcelona - 1988 |
Session 3 - Media choices |
|
TAKING ACCOUNT OF THE TIME FACTOR |
Neil Shepherd-Smith |
Fusion and Modelling |
Barcelona - 1988 |
Session 3 - Media choices |
|
HOW QUALITY SUNDAY NEWSPAPERS ARE READ |
Gillian E Hall |
Newspaper Measurement, Sections Readership |
Barcelona - 1988 |
Session 3 - Media choices |
|
MEASURING SPECIAL MARKETS: THREE CASE STUDIES FROM THE UNITED STATES |
Jonathan Swallen |
Survey Descriptions, Targetting |
Barcelona - 1988 |
Session 3 - Media choices |
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RESEARCHING SPECIAL MARKETS: BUSINESSMEN IN THE UK |
Richard Dodson |
Survey Descriptions, Targetting |
Barcelona - 1988 |
Session 3 - Media choices |
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TESTING ALTERNATIVE METHODS OF MEASURING READERSHIP AMONG CHILDREN |
Praveen Tripathi - Sanghamitra Khanna |
Survey Descriptions, Targetting |
Barcelona - 1988 |
Session 3 - Media choices |
|
ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD - A CONTINUING STORY |
Bouke Walstra - Marion Appel |
First Reading, Reliability(see also validity), Validity(see Reliability) |
Barcelona - 1988 |
Session 4 - Validation and realiability |
|
RELIABILITY OF THE YESTERDAY FIRST TIME READ METHOD |
Paul Van Niekerk |
First Reading, Reliability(see also validity), Validity(see Reliability) |
Barcelona - 1988 |
Session 4 - Validation and realiability |
|
TOWARDS A GOLD STANDARD |
Richard Lysaker |
First Reading, Validity(see Reliability) |
Barcelona - 1988 |
Session 4 - Validation and realiability |
|
DEVELOPING AND VALIDATING A MEASUREMENT OF "FIRST READING" |
Michael Brown |
First Reading, Validity(see Reliability) |
Barcelona - 1988 |
Session 4 - Validation and realiability |
