|
WHAT'S HAPPENING WHERE? |
Erhard Meier |
General, Survey Descriptions |
Cambridge, Massachusetts - 2003 |
Session 1 - ADVERTISING EFFECTS |
|
CONNECTING PRINT WITH ADVERTISING TRACKING |
Geoff Wicken - Graham Page |
Advertising Effects, Targetting |
Cambridge, Massachusetts - 2003 |
Session 1 - ADVERTISING EFFECTS |
|
IN THE CALM LIES THE POWER ADVERTISING EFFECTIVNESS ON SUNDAY |
Michael Braun - Rolf Pfleiderer |
Advertising Effects, Quality of Reading |
Cambridge, Massachusetts - 2003 |
Session 1 - ADVERTISING EFFECTS |
|
PRESSEDGE OPTIMISING AD POSITIONING IN PRINT MEDIA - REVISED |
Uwe Czaia |
Advertising Effects, Page Exposure |
Cambridge, Massachusetts - 2003 |
Session 1 - ADVERTISING EFFECTS |
|
NOW YOU SEE ME, NOW YOU DON'T! DOES AD POSITIONING MATTER? |
Judy Bahary - Richard Fielding |
Advertising Effects, Page Exposure |
Cambridge, Massachusetts - 2003 |
Session 1 - ADVERTISING EFFECTS |
|
THE FASTEST DRAW IN THE WEST? TV OR PRINT ADVERTISING |
Beth Uyenco - Doug Hughes - Judy Bahary |
Advertising Effects, Fusion and Modelling, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 1 - ADVERTISING EFFECTS |
|
AD PROOF 1: ADVERTISING EFFECTIVENESS OF CAR CAMPAIGNS |
Rolf Pfleiderer - Sven Dierks |
Advertising Effects, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 2 - MULTI-MEDIA |
|
THE NETHERLANDS LIVE WITH WATER - EXCITING, EFFICIENT, EFFECTIVE RESEARCH |
Costa Tchaoussoglou - Fred Bronner - Raymond Ross - Wim Van Der Noort |
Advertising Effects, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 2 - MULTI-MEDIA |
|
MODELLING IN A MULTI-MEDIA ENVIRONMENT |
Paul Sumner - Peter J Masson |
Fusion and Modelling, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 2 - MULTI-MEDIA |
|
SINGLE SOURCE - INVESTIGATING CATEGORY BEHAVIOR VIA MEDIA MIX DRIVEN PROCESSES |
Fanny Chan - Oliver Rust - Praveen Tripathi |
Inter-media Comparison, Targetting |
Cambridge, Massachusetts - 2003 |
Session 2 - MULTI-MEDIA |
|
PRINT + TV = (IMPACT)n - THE IMPACT MULTIPLIER PHENOMENON |
Bharat Kapadia - Bruce Gonsalves - Hemant Mehta - Sandipan Sen - Shripad Kulkarni |
Advertising Effects, Electronic Measurement, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 2 - MULTI-MEDIA |
|
WHAT DO WE MEASURE? FOUR SHORT PUZZLING STORIES |
Jean-Louis Marx |
Model Bias, Readership Model, Validity(see Reliability) |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
|
THE VIRTUAL INTERVIEWER |
Costa Tchaoussoglou - Fred Bronner - Raymond Ross |
Data Collection, Electronic Measurement, Survey Descriptions |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
|
MEASUREMENT OF MAGAZINE READERSHIP VIA THE INTERNET |
Martin Frankel - Michal Galin - Michelle Leonard |
Data Collection, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
|
CAPI: NEW METHODOLOGY, NEW DATA FOR THE BRITISH NRS |
Dawn Collis - Katherine Page |
Data Collection, Electronic Measurement |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
|
RESTORING CREDIBILITY TO SUNDAY MAGAZINE MEASUREMENT IN THE U.S. |
Julian Baim - Rebecca McPheters |
Questionnaire Design |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
|
COMMUNITY NEWSPAPERS - COMBASEtm ADDING TO THE PRINT MEDIA MIX IN CANADA |
Elena Dunn - Raj Matuk |
Newspaper Measurement |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
|
TELEPHONE SAMPLES: THE EXCLUSIVE MOBILE CHALLENGE |
Matthias Gitschel - Olivier Le Van Truoc |
Data Collection, Sampling |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
|
REVISITING MEDIAPLANNING MODELS ASSUMPTIONS |
Gilles Santini |
Fusion and Modelling |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
|
IMPUTATION OF MISSING DATA: TESTING A MODEL-BASED APPROACH |
Eric Melton - Valentine Appel |
Fusion and Modelling |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
