|
MEDIA RESEARCH IN SOUTH EAST ASIA |
Tan Sok Khoon |
General, Survey Descriptions |
Hong Kong - 1991 |
Session 1 - WHERE HAVE WE GOT TO? |
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WHAT'S HAPPENING WHERE: SALIENT TRENDS |
Erhard Meier |
General, Survey Descriptions |
Hong Kong - 1991 |
Session 1 - WHERE HAVE WE GOT TO? |
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SOME CURRENT METHODS OF READERSHIP RESEARCH |
Erhard Meier |
|
Hong Kong - 1991 |
Session 1 - WHERE HAVE WE GOT TO? |
|
LAUNCH OF A NEW BOOK REVIEWING SYMPOSIA 1-4 |
Michael Brown |
|
Hong Kong - 1991 |
Session 1 - WHERE HAVE WE GOT TO? |
|
READERSHIP MEASUREMENT ON TELEVISION PANELS. A FIRST STEP TOWARDS INTEGRATION |
Leendert Van Meerem |
Panel Research |
Hong Kong - 1991 |
Session 1 - WHERE HAVE WE GOT TO? |
|
INTERNATIONAL PRINT RESEARCH: THE FAR HORIZON |
Judy Thomas |
General |
Hong Kong - 1991 |
Session 10 - HARMONISATION - CROSSING BORDERS |
|
LINGUA FRANCA: YOU MUST BE JOKING |
Neil Shepherd-Smith |
General, Readership Model |
Hong Kong - 1991 |
Session 10 - HARMONISATION - CROSSING BORDERS |
|
HARMONISATION OF DEMOGRAPHICS IN EUROPE |
Bryan Bates |
General, Targetting |
Hong Kong - 1991 |
Session 10 - HARMONISATION - CROSSING BORDERS |
|
MEDIA RESEARCH IN A RADICALLY CHANGING SOCIETY |
Jochen Hansen |
General, Survey Descriptions |
Hong Kong - 1991 |
Session 10 - HARMONISATION - CROSSING BORDERS |
|
THE IDEAL AND UNTIL THE IDEAL SURVEY |
Gary Morgan |
Readership Model |
Hong Kong - 1991 |
Session 2 - THE IDEAL SURVEY |
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CAN WE REALLY EXPECT ONE SOLUTION TO SATISFY ALL OUR NEEDS? |
Nigel Jacklin |
General |
Hong Kong - 1991 |
Session 2 - THE IDEAL SURVEY |
|
MACH 90: A BASIS FOR INTEGRATED MEDIA PLANNING |
Rene Schmutz |
Survey Descriptions |
Hong Kong - 1991 |
Session 2 - THE IDEAL SURVEY |
|
INVESTIGATING READERSHIP LAG |
Gordon Pincott |
Advertising Effects, Readership Model |
Hong Kong - 1991 |
Session 2 - THE IDEAL SURVEY |
|
VOX POPULI - THE NEEDS OF NRS USERS |
Neil Shepherd-Smith |
Industry Issues |
Hong Kong - 1991 |
Session 2 - THE IDEAL SURVEY |
|
OVER AND ABOVE JUST AUDIENCE MEASUREMENT A REFERENCE SURVEY - A NEW FORM OF ESTABLISHMENT SURVEY |
Jean-Louis Laborie |
Inter-media Comparison |
Hong Kong - 1991 |
Session 2 - THE IDEAL SURVEY |
|
SINGLE SOURCE IN MEDIA RESEARCH: A PHILOSOPHY WITHOUT A FUTURE? |
Gerhard Unholzer - Rolf Pfleiderer |
General, Inter-media Comparison |
Hong Kong - 1991 |
Session 2 - THE IDEAL SURVEY |
|
LIFTING THE VEIL ON READERS PER COPY |
Hans-Erdmann Scheler - Jurgen Wiegand |
Readers-per-copy(RPC) |
Hong Kong - 1991 |
Session 3 - TECHNICAL ISSUES |
|
JUNIOR 1990 RESEARCH: EXPOSURE, CONSUMPTION AND INFLUENCE ON FAMILY PURCHASING AMONG ITALIAN CHILDREN |
Maria Teresa Crisci |
Targetting |
Hong Kong - 1991 |
Session 3 - TECHNICAL ISSUES |
|
MEASURING READERSHIP AMONG CHILDREN: SOME FRESH INSIGHTS |
Praveen Tripathi - Titoo Ahluwalia |
Targetting |
Hong Kong - 1991 |
Session 3 - TECHNICAL ISSUES |
|
PRIMARY READERSHIP IS OVERCLAIMED |
Hastings Withers |
Model Bias, Readership Model |
Hong Kong - 1991 |
Session 3 - TECHNICAL ISSUES |
