|
Average issue readership measurement in Britain |
Michael Brown |
General, Readership Model, Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Magazine audience measurement in the United States - a brief history and review of current methods |
Douglas Banik |
General, Readership Model, Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Current media research techniques in West Germany - the MA method |
Hans - Jurgen Rothermundt |
General, Readership Model, Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Multi-media research in the Netherlands |
Hans Elzinga |
Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
The methodological evolution of the Swiss multi-media survey (MMS) |
Herbert Furrer |
Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Norway: the development of industry surveys of consumer media |
Per Langhoff |
Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Current practices in Denmark |
Sigurd Bennike |
Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Current practices in Finland |
Jean Haukatsalo - Markku Takanen |
Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
The evolution and current state of national readership surveys in Belgium |
Jean Quatresooz |
|
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Syndicated readership research in France |
Jean-Pierre Leterrier |
Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Media research in the Republic of Ireland |
John F Meagher |
Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
The funding system of the south african advertsing research foundation |
Casper Venter |
|
New Orleans - 1981 |
Session 1 - Current Practices across the world |
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How South African methodology differs |
Wally Langschmidt |
|
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
The readership survey of the Italian periodical press |
Constantino Jannacone |
Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Sweden: History and current practice |
Ingemar Lindberg |
|
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Sweden: funding media research |
Bertil Klinte |
|
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Canada - the print measurement bureau |
Hans Vorster |
Survey Descriptions |
New Orleans - 1981 |
Session 1 - Current Practices across the world |
|
Validating the recency and through-the-book techniques |
Friedrich Tennstadt - Jochen Hansen |
Survey Descriptions, Validity(see Reliability) |
New Orleans - 1981 |
Session 2 - Alternative techniques and the problems of validation |
|
The ARF comparability study |
Paul H Chook |
Survey Descriptions, Validity(see Reliability) |
New Orleans - 1981 |
Session 2 - Alternative techniques and the problems of validation |
|
Evaluating alternative questioning procedures for estimating audiences |
William J Wilson |
Questionnaire Design |
New Orleans - 1981 |
Session 2 - Alternative techniques and the problems of validation |
