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IN SEARCH OF A NEW APPROACH TO MEASURE NEWSPAPER AUDIENCES IN CANADA: THE JOURNEY CONTINUES |
Anne Crassweller - Don Williams - Elliott Gauthier - Frank Graves - Judy Rogers - Owen Charlebois |
Data Collection, Internet (as data collection tool), Panel Research, Sampling |
San Francisco - 2011 |
Session 7 - Methodological Developments: Audience Estimation Models & Methods |
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Panel-Centric Hybrid Audience Measurement |
Pasquale Pellegrini |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
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Nielsen’s Panel and Census Integration Strategy |
Mainak Mazumdar |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
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Webmeter Measurement, a 3600 Perspective |
Enrico Verhulst - Marion Appel |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
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Press Audience: Internet, in Search of a New Paradigm |
Jaroslaw Pawlak - Malgorzata Poltorak |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
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Online Measurement – Too Many Numbers/Relationships |
Bruce Rogers - Gerard Broussard - Richard Bennett - Stephen A. Douglas |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
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Reducing Bias in Surveys Using Internet Access Panels |
Neil Farrer - Yehuda Dayan |
Analysis Issues, Internet (as data collection tool), Panel Research, Validity(see Reliability) |
Valencia - 2009 |
Session 4 - Print Measurement and Effectiveness |
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In Search of Readers: A Brave New World |
Anne Crassweller - Don Williams - Judy Rogers |
Internet (as data collection tool), Panel Research, Validity(see Reliability) |
Valencia - 2009 |
Session 6 - Getting it Right |
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Sample Surveys Based on Internet Panels: Learnings |
Joe Agresti - Julian Baim - Martin Frankel - Michal Galin |
Internet (as data collection tool), Panel Research, Validity(see Reliability) |
Valencia - 2009 |
Session 6 - Getting it Right |
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Online Interviewing through Access Panel: Quantity and Quality Assurance |
Edith de Leeuw - Irena Petric - Marion Appel |
Internet (as data collection tool), Panel Research, Survey Descriptions |
Valencia - 2009 |
Session 6 - Getting it Right |
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BRAND RELATIONS AND BUYER MIGRATION |
Frank Vogel - Michael Hallemann |
Advertising Effects, Inter-media Comparison, Panel Research |
Vienna - 2007 |
Session 5 - PRINT AND MULTIMEDIA PLANNING |
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EXPERIENCE WITH AD HOC PANELS TO MEASURE ADVERTISING EFFECTIVENESS |
Jan Otto Buhr - Michael Hallemann |
Advertising Effects, Panel Research |
Prague - 2005 |
Session 3 - THE ADVERTISER'S PERSPECTIVE |
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RETURN TO SPENDER: MAGAZINES SALES UPLIFT & RETURN ON INVESTMENT |
Guy Consterdine - Richard Hemming |
Fusion and Modelling, Inter-media Comparison, Panel Research |
Prague - 2005 |
Session 3 - THE ADVERTISER'S PERSPECTIVE |
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BUILDING A PANEL FROM A RECENT READING DATABASE THROUGH FUSION |
Alexandre Crivellaro - Flavio Ferrari |
Fusion and Modelling, Panel Research |
Cambridge, Massachusetts - 2003 |
Session 6 - FUSION |
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URBAN LIFE: RESEARCH ADVENTURES IN A CHANGING WORLD |
Doug Read - Liz McMahon |
Internet (as data collection tool), Panel Research, Quality of Reading |
Cambridge, Massachusetts - 2003 |
Session 8 - NEW APPROACHES |
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A MAIL ACCESS PANEL SURVEY ON READING AND READING FREQUENCY: EXPERIENCES AND INSIGHTS |
Rolf Pfleiderer - Wolfgang Diitricht |
Frequency of Reading, Panel Research |
Venice - 2001 |
Session 4 - RECENT READING ISSUES |
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READERSHIP PANEL: WE DID IT! - HISTORY & RESULTS OF A HUGE CHALLENGE |
Flavio Ferrari - Roberto Lobl |
Panel Research |
Venice - 2001 |
Session 4 - RECENT READING ISSUES |
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PERSONAL IN-HOME INTERVIEWS VERSUS SELF-ADMINISTERED MAIL PANEL: DOES IT REALLY MATTER FOR MEASURING PRINT AUDIENCES? |
Carole Fagot - Jean-Louis Chandon |
Data Collection, Panel Research |
Berlin - 1995 |
Session 2 - Technology |
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READERSHIP MEASUREMENT ON TELEVISION PANELS. A FIRST STEP TOWARDS INTEGRATION |
Leendert Van Meerem |
Panel Research |
Hong Kong - 1991 |
Session 1 - WHERE HAVE WE GOT TO? |
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UK DEVELOPMENT WORK ON DIARY PANELS |
Richard Dodson - Roger Beeson |
Data Collection, Panel Research |
Salzburg - 1985 |
Session 4 - TECHNICAL ISSUES (PART 2) |
