|
LINKING WEBSITE EXPOSURE DATA TO SURVEY DATA: A SINGLE-SOURCE SOLUTION |
Eric Melton - Jayne Krahn - Jeff Landi |
Electronic Measurement, Internet (as data collection tool), Internet audiences / measurement, Validity(see Reliability) |
San Francisco - 2011 |
Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour |
|
DEVELOPING STANDARDS FOR NEUROMARKETING RESEARCH: THE “NEUROSTANDARDS COLLABORATION PROJECT” OF THE ADVERTISING RESEARCH FOUNDATION |
Horst Stipp |
Electronic Measurement, Validity(see Reliability) |
San Francisco - 2011 |
Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour |
|
Reducing Bias in Surveys Using Internet Access Panels |
Neil Farrer - Yehuda Dayan |
Analysis Issues, Internet (as data collection tool), Panel Research, Validity(see Reliability) |
Valencia - 2009 |
Session 4 - Print Measurement and Effectiveness |
|
In Search of Readers: A Brave New World |
Anne Crassweller - Don Williams - Judy Rogers |
Internet (as data collection tool), Panel Research, Validity(see Reliability) |
Valencia - 2009 |
Session 6 - Getting it Right |
|
Sample Surveys Based on Internet Panels: Learnings |
Joe Agresti - Julian Baim - Martin Frankel - Michal Galin |
Internet (as data collection tool), Panel Research, Validity(see Reliability) |
Valencia - 2009 |
Session 6 - Getting it Right |
|
WHAT DO WE MEASURE? FOUR SHORT PUZZLING STORIES |
Jean-Louis Marx |
Model Bias, Readership Model, Validity(see Reliability) |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
|
VALIDATING A.I.R. LEVELS BY CIRCULATION AND SOURCE OF COPY DATA |
Neil Shepherd-Smith |
Readers-per-copy(RPC), Validity(see Reliability) |
San Francisco - 1993 |
Session 5 - Model bias, readers per copy and other issues |
|
THE AG. MA RESEARCH PROGRAMME: -VALIDATION OF THE READER-PER-ISSUE (A.I.R.)-?: THE WAITING-ROOM STUDY |
Rolf Pfleiderer |
Readers-per-copy(RPC), Validity(see Reliability) |
San Francisco - 1993 |
Session 5 - Model bias, readers per copy and other issues |
|
THE SEARCH FOR THE GOLD |
Richard Lysaker |
First Reading, Validity(see Reliability) |
Hong Kong - 1991 |
Session 5 - FIRST READ YESTERDAY |
|
ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD - A CONTINUING STORY |
Bouke Walstra - Marion Appel |
First Reading, Reliability(see also validity), Validity(see Reliability) |
Barcelona - 1988 |
Session 4 - Validation and realiability |
|
RELIABILITY OF THE YESTERDAY FIRST TIME READ METHOD |
Paul Van Niekerk |
First Reading, Reliability(see also validity), Validity(see Reliability) |
Barcelona - 1988 |
Session 4 - Validation and realiability |
|
TOWARDS A GOLD STANDARD |
Richard Lysaker |
First Reading, Validity(see Reliability) |
Barcelona - 1988 |
Session 4 - Validation and realiability |
|
DEVELOPING AND VALIDATING A MEASUREMENT OF "FIRST READING" |
Michael Brown |
First Reading, Validity(see Reliability) |
Barcelona - 1988 |
Session 4 - Validation and realiability |
|
A SECOND STUDY INTO THE NATURE OF READING EVENTS WHICH DO AND DO NOT GET REPORTED |
Alan Smith |
Readership Model, Validity(see Reliability) |
Barcelona - 1988 |
Session 4 - Validation and realiability |
|
A NEW FULL THROUGH-THE-BOOK STUDY |
Timothy Joyce |
Readership Model, Validity(see Reliability) |
Barcelona - 1988 |
Session 4 - Validation and realiability |
|
RELATIONSHIPS BETWEEN CIRCULATION, COPY LIFE MASURED READERS, AND READING EVENTS |
Pym Cornish |
Readers-per-copy(RPC), Readership Model, Validity(see Reliability) |
Barcelona - 1988 |
Session 5 - Readership and circulation |
|
NOT LOOSING SIGHT OF THE FOREST |
Ramesh Thadani - Thomas Puliyel |
Validity(see Reliability) |
Barcelona - 1988 |
Session 7 - Quality of reader |
|
VALIDITY AND RELIABILITY: DEFINING THE PROBLEM |
Richard Lysaker |
Reliability(see also validity), Validity(see Reliability) |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
VALIDATING THE FIRST TIME READ YESTERDAY METHOD |
Bouke Walstra |
First Reading, Validity(see Reliability) |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
THE EFFECTS OF SHORTENING THE PERIOD OF RECALL |
Gunda Opfer |
First Reading, Validity(see Reliability) |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
