Books
Books at Print and Digital Research Forum.
Past SymposiaSymposium
- San Francisco - 2011 (55)
- Valencia - 2009 (54)
- Vienna - 2007 (58)
- Prague - 2005 (54)
- Cambridge, Massachusetts - 2003 (52)
- Venice - 2001 (53)
- Hong Kong - 1991 (53)
- Florence - 1999 (58)
- Vancouver - 1997 (56)
- Berlin - 1995 (48)
- San Francisco - 1993 (55)
- Barcelona - 1988 (49)
- Salzburg - 1985 (54)
- Montreal - 1983 (69)
- New Orleans - 1981 (70)
Symposium Session
- San Francisco - 2011 (55)
- Session 1 - New Business Models for Publishers (7)
- Session 2 - Out of the Silos: Cross-Media Measurement Approaches (3)
- Session 3 - Drivers of Consumer Media Behaviour and Receptivity (5)
- Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content (5)
- Session 5 - Tablet Users: Behaviours and Mindsets (4)
- Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation? (4)
- Session 7 - Methodological Developments: Audience Estimation Models & Methods (8)
- Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour (8)
- Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour (6)
- Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment (5)
- Session 1 - New Business Models for Publishers (7)
- Valencia - 2009 (54)
- Vienna - 2007 (58)
- Session 1 - Opening Session (5)
- Session 2 - YOUNG READERS AND OTHER PERTINENT ISSUES (5)
- Session 3 - CONFRONTING NEW NEEDS (5)
- Session 4 - ADVANCING DATA INTEGRATION (6)
- Session 5 - PRINT AND MULTIMEDIA PLANNING (10)
- Session 6 - NEW MEASUREMENT TOOLS (6)
- Session 7 - PRINT ADVERTISING EFFECTIVENESS (5)
- Session 8 - REFINING OUR METHODS (7)
- Session 9 - PRINT ENGAGEMENT (3)
- Session 10 - PRINT MEDIA AS BRANDS (6)
- Session 1 - Opening Session (5)
- Prague - 2005 (54)
- Cambridge, Massachusetts - 2003 (52)
- Venice - 2001 (53)
- Session 1 - Maximising print in the planning process (2)
- Session 10 - INTEGRATING PRINT IN THE PLANNING PROCESS: INTERMEDIA (8)
- Session 2 - THE PLANNING PROCESS (4)
- Session 3 - QUALITY AND IMPACT OF FUSION (6)
- Session 4 - RECENT READING ISSUES (6)
- Session 5 - DATA COLLECTION - WHAT'S NEW? (6)
- Session 6 - IMPROVING FIELDWORK (3)
- Session 7 - NICHE AUDIENCES (6)
- Session 8 - THE DIGITAL LANDSCAPE: THE INTERNET AS A MEDIUM AND AS A MEASUREMENT TOOL (7)
- Session 9 - THE ADVERTISING EFFECTIVENESS OF PRINT AND THE QUALITY OF THE READING EVENT (5)
- Session 1 - Maximising print in the planning process (2)
- Florence - 1999 (58)
- Session 1 - WHEN WORLDS COLLIDE WILL PRINT MEASUREMENT MEASURE UP? (1)
- Session 10 - WEB AND PRINT : SYNERGY OR CANNIBALISATION (5)
- Session 2 - WHERE ARE WE COMING FROM? (2)
- Session 3 - ENHANCING OUR READERSHIP METHODS PROBLEMS REVISITED (6)
- Session 4 - THE RESPONSE RATE CHALLENGE (11)
- Session 5 - ENHANCING OUR READERSHIP METHODS : NEW APPROACHES (10)
- Session 6 - REFINING OUR MODELS (7)
- Session 7 - PRINT: EXPLOITING THE COMPETITIVE ADVANTAGE (10)
- Session 8 - 2020 VISION - WHO WILL BE READING? (2)
- Session 9 - WEB MEASUREMENT AND MARKETING (4)
- Session 1 - WHEN WORLDS COLLIDE WILL PRINT MEASUREMENT MEASURE UP? (1)
- Vancouver - 1997 (56)
- Session 1 - OVERVIEW OF CURRENT PRACTICE AND WHAT'S NEW (1)
- Session 10 - BEYOND AIR (2)
- Session 11 - CAN MACHINES DO IT BETTER? - TECHNOLOGY (6)
- Session 12 - CAN DO IT BETTER? -TECHNOLOGY (6)
- Session 2 - POLITICS & INTERNATIONAL DEVELOPMENTS (5)
- Session 3 - IS THERE A RIGHT WAY? COMPARISON OF METHODS (6)
- Session 4 - FUSION AND MODELLING (4)
- Session 5 - TECHNICAL ISSUES (6)
- Session 6 - CAN WE DO MORE AND CAN WE DO IT BETTER? (8)
- Session 7 - ACCOUNTABILITY & INTERMEDIA COMPARISONS (4)
- Session 8 - PERFORMANCE OF MEDIA (4)
- Session 9 - AUDIENCE MANAGEMENT, CIRCULATION AND READERSHIP (4)
- Session 1 - OVERVIEW OF CURRENT PRACTICE AND WHAT'S NEW (1)
- Berlin - 1995 (48)
- San Francisco - 1993 (55)
- Session 10 - Fusion, modelling audience accumulation (9)
- Session 2 - Major industry initiatives (9)
- Session 3 - Other important issues (4)
- Session 4 - Screening and read to screen (4)
- Session 5 - Model bias, readers per copy and other issues (12)
- Session 6 - Survey and media effects (8)
- Session 7 - International harmonisation (3)
- Session 8 - Newspaper readership (3)
- Session 9 - Qualitative measures (3)
- Session 10 - Fusion, modelling audience accumulation (9)
- Hong Kong - 1991 (53)
- Session 1 - WHERE HAVE WE GOT TO? (5)
- Session 10 - HARMONISATION - CROSSING BORDERS (4)
- Session 2 - THE IDEAL SURVEY (7)
- Session 3 - TECHNICAL ISSUES (10)
- Session 4 - DATA COLLECTION (3)
- Session 5 - FIRST READ YESTERDAY (5)
- Session 6 - RESPONSE RATES (5)
- Session 7 - FUSION & DATA MANIPULATION (6)
- Session 8 - THE MULTIPLIER EFFECT - A PANEL SESSION (3)
- Session 9 - QUALITY OF READING (5)
- Session 1 - WHERE HAVE WE GOT TO? (5)
- Barcelona - 1988 (49)
- Session 1 - Comparative methodologies and changes since salzburg (2)
- Session 10 - Electronic measurement of magazine audiences (2)
- Session 2 - The challenges facing print (6)
- Session 3 - Media choices (6)
- Session 4 - Validation and realiability (6)
- Session 5 - Readership and circulation (3)
- Session 6 - Quality of reading (8)
- Session 7 - Quality of reader (5)
- Session 8 - Fusion and ascripition (4)
- Session 9 - New technical issues (7)
- Session 1 - Comparative methodologies and changes since salzburg (2)
- Salzburg - 1985 (55)
- Session 1 - Comparative methodologies and major changes since New Orleans (8)
- Session 2 - VALIDITY AND RELIABIILITY (10)
- Session 3 - TECHNICAL ISSUES (PART 1) (6)
- Session 4 - TECHNICAL ISSUES (PART 2) (7)
- Session 5 - READERS PER COPY (5)
- Session 6 - INTERMEDIA COMPARISONS AND FUSIONS (7)
- Session 7 - QUALITATIVE ISSUES (7)
- Session 8 - HOW ARE WE DOING? (5)
- Session 1 - Comparative methodologies and major changes since New Orleans (8)
- Montreal - 1983 (68)
- Session 1 - COMPARATIVE METHODOLOGIES AND MAJOR CHANGES SINCE MONTREAL (7)
- Session 10 - Other uses of audience research (4)
- Session 2 - Definitions and objectives of readership research (5)
- Session 3 - Validity: concepts and experimentation (7)
- Session 4 - Validity: panels and other approaches (5)
- Session 5 - Technical issues: title recognition, screens and filters, and bias (10)
- Session 6 - Technical issues: non-response, title rotation and source or age of issue (5)
- Session 7 - The qualitative aspects (11)
- Session 8 - Models and predictions (8)
- Session 9 - Other uses of audience research (6)
- Session 1 - COMPARATIVE METHODOLOGIES AND MAJOR CHANGES SINCE MONTREAL (7)
- New Orleans - 1981 (70)
- Session 1 - Current Practices across the world (17)
- Session 2 - Alternative techniques and the problems of validation (17)
- Session 3 - Filters, visual aids and rotation (6)
- Session 4 - Frequency scales: their design and application (6)
- Session 5 - From media opportunity to advertisement exposure and effect (6)
- Session 6 - Data manipulation: reach and frequency models (7)
- Session 7 - How readers can be classified and described (5)
- Session 8 - Some observations on the way ahead (6)
- Session 1 - Current Practices across the world (17)
Topic
- Advertising Effects (95)
- Analysis Issues (23)
- Apps - readership on (5)
- Brand Attributes (5)
- Data Collection (49)
- Digital Platforms (43)
- Editorial Research (8)
- Electronic Measurement (43)
- Engagement (all platforms) - see also Quality of Reading (16)
- Fieldwork (6)
- First Reading (21)
- Frequency of Reading (17)
- Fusion and Modelling (100)
- General (68)
- Industry Issues (38)
- Inter-media Comparison (85)
- Internet (as data collection tool) (28)
- Internet audiences / measurement (15)
- Mobile telephones - as a data collection device (2)
- Mobile telephones - readership on (5)
- Model Bias (15)
- Multi-platform Measurement (66)
- Newspaper Measurement (18)
- Page Exposure (24)
- Panel Research (25)
- Quality of Reading (73)
- Questionnaire Design (74)
- Readers-per-copy(RPC) (30)
- Readership Model (94)
- Reliability(see also validity) (15)
- Response Rates (35)
- Return on Investment - see also Advertising Effects (5)
- Sampling (7)
- Sections Readership (13)
- Social media (4)
- Survey Descriptions (98)
- Tablets and e-readers - readership on (11)
- Targetting (44)
- Validity(see Reliability) (46)