A
Accountability - see Return on Investment and Advertising effects
Accumulation - see Fusion and modelling
ADVERTISING EFFECTS
Advertising exposure - see Page exposure
Advertising page exposure - see Page exposure
Amount of reading – see Quality of reading
ANALYSIS ISSUES
Ascription - see Fusion and modelling
Audience accumulation - see Fusion and modelling
Average Issue Readership (AIR) - see Readership model
Average Page Exposure (APX) - see Page exposure
B
Bias – see Model Bias and/or Validity
Brand audience – see Multi-platform measurement
Brand attributes - see also Multi-platform measurement
C
Circulation - see Readers-per-copy
Communications planning – see Inter-media comparison and Advertising effects
Computer Assisted Personal Interviewing (CAPI) - see Data collection
Computer Assisted Self-completion Interviewing (CASI) - see Data collection
Computer Assisted Telephone Interviewing (CATI) - see Data collection
Computer Assisted Web Interviewing (CAWI) – See Internet (as data collection tool)
Copy tests - see Page exposure
Country reports - see Survey descriptions
Cumulative readership - see Analysis issues
D
DATA COLLECTION - see also Internet as Data Collection Tool
Data integration – see Fusion and Modelling
Demographics - see Targeting
Diary - see Data collection
Digital platforms - see Multi-platform measurement
Duplication - see Analysis issues
E
EDITORIAL RESEARCH
ELECTRONIC MEASUREMENT/PASSIVE MEASUREMENT
Electronically distributed content – see Multi-platform measurement
Engagement (all platforms) – see also Quality of Reading
E-readers - see Tablets and E-readers
Extended Media List (EML) - see Questionnaire design
F
Face-to-face interviewing – see Data collection
FIELDWORK
Filter question - see Readership model
FIRST READING
First Reading Yesterday (FRY) - see First reading
Frequency of publication - see Readership model and/or Questionnaire design
FREQUENCY OF READING
Frequency scale - see Frequency of reading
FUSION AND MODELLING
G
GENERAL
H
Harmonisation of methods - see Survey descriptions
Imputation - see Fusion and modelling
I
INDUSTRY ISSUES
INTER-MEDIA COMPARISON
International comparison - see Survey descriptions
INTERNET (as Data Collection Tool)
INTERNET AUDIENCES/MEASUREMENT (multi-platform measurement)
Interview length - see Questionnaire design
Interviewing - see Fieldwork
M
Magazine measurement - see Industry issues and/or Survey descriptions
Magazine Page Exposure (MPX) - see Page exposure
Mail survey - see Data collection
Mastheads - see Questionnaire design
Media list - see Questionnaire design
Methodological comparison - see Survey descriptions
Mixed media - see Inter-media comparison
Mobile telephones - readership on
Mobile telephones - as a data collection device
MODEL BIAS
Modelling - see Fusion and modelling
Multi-media - see Inter-media Comparison
MULTI-PLATFORM MEASUREMENT
N
NEWSPAPER MEASUREMENT
Optimisation - see Analysis issues
Order effects - see Questionnaire design
Over-claiming - see Model bias
P
PAGE EXPOSURE
Page traffic - see Page exposure
PANEL RESEARCH
Parallel reading - see Model bias
Passive measurement - see Electronic measurement
Postal survey - see Data collection
Place of reading – see Quality of reading
Planning tools – see Inter-media comparison and Advertising effects
Precision – see Reliability
Print brands – see Multi-platform measurement
Probability of reading - see Analysis issues
Probability sample – see Sampling
Prompting - see Questionnaire design
Prototyping - see Fusion and modelling
Public place reading - see Readership model
Q
QUALITY OF READING/ENGAGEMENT
QUESTIONNAIRE DESIGN
R
Readership duplication - see Analysis issues
READERSHIP MODEL
READERS-PER-COPY (RPC)
Readership questions – see Readership model
Reading and noting - see Page exposure
Reading days - see Quality of reading
Reading definition - see Readership model
Reading frequency - see Frequency of reading
Recall aids - see Questionnaire design
Recency of reading (RR) - see Readership model
Recognition aids - see Questionnaire design
RELIABILITY (see also Validity)
Replicated reading - see Model bias
RESPONSE RATES
Return on Investment - see Advertising effects
RFID - see Electronic measurement
Rotation - see Questionnaire design
S
SAMPLING
Sampling error – see Reliability
Scheduling - see Analysis issues
Screening question - see Readership model and/or Questionnaire design SECTIONS READERSHIP
Self-completion - see Data collection
Simulation - see Fusions and modelling
Single source – see Inter-media comparison
Source of Copy – see Quality of reading
Specific issue readership - see Readership model
Stimulus - see Questionnaire design
SURVEY DESCRIPTIONS
T
Tablets and e-readers - readership on
Target groups - see Targeting
TARGETING
Telephone surveys - see Data collection
Telescoping - see Readership Model
Through the book (TTB) - see Readership model
Thoroughness of reading –see Quality of reading
Time use / time budget survey - see Inter-media comparison
Title confusion - see Questionnaire design
Under-claiming - see Model bias
Universe - see Samplingand/or Targeting
V
VALIDITY (see also Reliability)
Variables - see Targeting
W
Weighting - see Analysis issues